Updated: Jan 16
Did you know that private label clothing manufacturers are the reason why 1.7 million Americans became millionaires in 2020?
Yeah, you heard that right!
The amount of these young millionaires has skyrocketed during the pandemic.
Private labels grow 86% faster than national brands, not because they have a speck of magic dust, but because they work with professional private label clothing manufacturers.
This article will share everything you need to know about private label apparel manufacturers and how they can help you grow to become the next millionaire.
What is Private Label Clothing
Simply put, it means that the clothing manufacturer produces styles without logos, labels, tags, or prints and lets you customize the styles based on your desires.
Say you're a fashion designer who aims to sell to fashion brands, you show them your styles, negotiate your prices, decide on the quantity they need, label design, etc.
Then you take all this information and email it to your clothing manufacturer.
The clothing manufacturer then produces your styles and adds all the tags, labels, wash labels of the brand you decided to sell to.
It's just that simple.
A major player in private label clothing is Amazon. It sold over 5 million apparel items on Prime day in July 2018 by using discounts and pushing private-label offerings.
What are private label clothing manufacturers?
As we've just mentioned, private label apparel manufacturers are the main key player for your private label's success and fast growth.
They are the producers behind the scene who use their skills, techniques, methods, and formulas to lead your clothing brand to massive success.
It's not only about garment manufacturing, cutting, and sewing, but instead, it's also a whole process, the culture, the love and care you're enjoying by working with the clothing manufacturer.
It is the whole peace of mind and satisfaction you've always been looking for.
Just like what working with Power Sweet Fashion feels like.
So, to help you avoid falling into the trap of unreliable clothing manufacturers and getting tricked by their empty promises, I have listed below five important things to look for in your private label clothing manufacturer...
What to look for in private label clothing manufacturers?
To guarantee success and skyrocket the sales of your clothing line, you must ensure that the apparel manufacturer you decide to work with is 100% reliable and trustworthy.
To ensure that, let's see the five most important things to look for in private label clothing manufacturers:
1. Low MOQ (small minimum order quantity)
If you want to lower your inventory risk, then working with a small MOQ clothing manufacturer is essential to the success of your business.
Well, with a small MOQ, you can place small orders with small quantities for each of your styles so you can test the market and see whether your styles are selling well or not.
In his book, The Lean Startup, Eric Ries stated five principles for Lean Startup, one of these principles is: Build - Measure - Learn.
It's a game-changing technique for all businesses across the board.
Simply, It's a learning and a feedback loop for establishing the effectiveness and improvement of any new products.
So, if you have a six-style collection, you must find a clothing manufacturer with low MOQ so that you can test your market and measure the success and failure of each.
2. High-Quality Products Guarantee
There's no place for negotiation about quality.
If you're serious about building and growing a successful clothing business, your customers must be guaranteed the best quality clothes, and the only way to ensure that is to work with apparel manufacturers that produce only high-quality products.
So, how can you ensure the quality of your chosen clothing manufacturer?
The only way to do that is by asking the clothing manufacturer to make samples of one or two of your styles.
Note that I said one or two, not the whole collection!
First, because you don't know whether they are trustworthy or not, which means that if they are not trustworthy, they will take your whole collection, copy it, produce it, and sell it to other clients who are in the market for new styles and designs.
Second, by giving them the whole collection, you have almost given up on a whole month of waiting and hoping that the samples come out well.
This is a huge waste of time and money, which you absolutely don't want to do to yourself.
3. Fast Production Lead Time & Shipping
One of the most important elements that will guarantee your success and increase your customer loyalty is fast production lead time and shipping.
Let me ask you a question when was the last time you've ordered something online, and it arrived very fast?
This is exactly what you should be doing!
You must delight your customers with your products' quality and delivery speed, making you stand out from other clothing brands.
This can only be guaranteed by working with a reliable and professional clothing manufacturer with a solid and strict system like Power Sweet Fashion which can complete stock production in just 7-10 days.
4. Profitable Prices
One of the most common mistakes clothing business owners make, whether they are startups or already own a business, is that they work only with cheap clothing manufacturers.
They focus more on the problem than they do on the solution.
You're maybe wondering if that's the case, then how can I increase my profit without giving up on the quality?
I'm glad you asked...
In his book The Fast Lane Millionaire, MJ DeMarco shares three magical ways to increase your profit without giving up on quality; here they are:
Raise units sold by increasing conversion ratio.
Raise units sold by increasing web traffic.
Raise unit profit by improving value ( Quality)
5. Excellent Customer Service
Just like a car with four tires, lose one of the tires, and you will struggle to move the car.
Customer service is just like the car's four tires, and without excellent customer service, all of what we've mentioned above would be useless.
Excellent customer service includes fast email responses, excellent English spoken and written, good behavior, etc.
Last but not least, manufacturing a private label is not rocket science; all you need to do is apply what you have learned in this article, and things will go smoothly.
The good news is that you can get all your desired outcomes without going through all the painful processes?
Email Power Sweet Fashion, and they will take the pressure off your back.